Description

Company Overview: Jacob has a small shop and sells all kinds of cinnamon rolls. It needs fancy branding.

• This advertisement campaign aims to design and create an established and recognizable brand to highlight the various types of cinnamon rolls that the company offers and the concept of on-the-go eating with the targeted consumer. 
• The target audience for this advertisement campaign caters to young adults on their morning commute who need a quick snack to give them the energy required to start their day off right in New York City. 
• A primary logo, secondary logo, packaging design, and label design represent the deliverables for this brand. The packaging and label designs are geared toward local food deliveries and in-store purchases. 
• The tone of this advertisement campaign should be playful, sophisticated, and clean. The message is to highlight the various types of cinnamon rolls that the company offers and emphasize the concept of on-the-go eating. The style of this campaign will include lined illustrations, neutral color palettes, as well as circular/rounded shapes and features.