Chobani
conceptual advertisement seriesDescription
For this ad series, we were tasked with creating an advertisement series that was conceptual in nature for the company, Chobani. For this project, we focused specifically on advertising Chobani’s line of probiotic drinks.
The concept that my partner and I came up with for this series revolved around being transparent with what ingredients were in the drink and what flavors the probiotics came in (Mixed Berry, Peach, and Strawberry Banana). We showcased a clear outline of the probiotic bottle within each ad and stacked the ingredients on top of each other inside the outline, with an entertaining slogan about the drink found in the bottom left-hand corner and the ingredients listed as a part of the background.
The tone of this advertisement series was geared towards maintaining the aesthetic and style that the brand is known for while still being playful, bright, and bold when showcasing the ingredients and flavors of each Chobani Daily Probiotic Greek Yogurt. Its message was to encourage our target demographic of athletic millennials to live a healthier lifestyle by incorporating Chobani products, specifically probiotic drinks, into their diets.
Photo: Three conceptual advertisements for Chobani's Probiotic Drink (Mixed Berry, Peach, and Strawberry/Banana).
Photo: Mixed Berry conceptual advertisement mock-up (magazine).