Description

For this project we were tasked with re-branding a local business in Lynchburg, Virginia. After re-brand we were asked to make deliverables in order to show how these new brand elements would function and serve our company. Our group was assigned P.A.W. (Pet Aquatic Warehouse). Our deliverables included an event poster, an updated social media profile, a website, and an app.

GOAL: Update P.A.W's identity and create a campaign that assists us in advertising our new look while informing out audience that they are still the same great company that they know and love.

Our Team's Vision:

• Cater to a younger demographic that better reflects the demographic of Lynchburg, Virginia (young individuals or early families, most likely aged 20-35).
• Keep the brand's yellow hue and paw imagery for an easy transition/ recognition from old to new.
• Use softer colors to showcase welcoming/ inviting presence.
• Keep branding playful, mimic family-friendly feel.
• Maintain a professional voice to show knowledge.
• Use logo system to organize content better, user experience.
• Expand digital presence.